This eBook abstracted from the Youtube video about how David Fragomeni succeed in managing sales crossed $1.7 million USD — their biggest month ever. It all started from $500.

When I first saw others share numbers like these online, I thought, “That’s not for me.” But the truth is, it can be.

What changed everything was realizing one key thing: You must decide early whether your business is about profit or about personal expression.

If you’re broke and just trying to make something work, focus on the customer and profit. Once you’re stable, you can infuse creativity and identity.

That one decision changed my entire trajectory. 

If you’re starting from scratch, simplify. Forget 100 products, 10 platforms, and every audience imaginable.

You can build an eight-figure business with:

• One product

• One customer avatar

• One media platform

That’s it.

Clarity and focus beat complexity every single time.